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Description
Did you know that a mainstay of American folk culture was in fact created as an advertising ploy?
Few people realize that Paul Bunyan, the legendary lumberjack, and his blue ox are the product of corporate marketing by a highly industrialized commercial enterprise.
Cartoonist NOAH VAN SCIVER shows us the myth creation as real life marketing man extraordinaire W.B. Laughead spins ever more wondrous tall tales. Van Sciver's story is bracketed by rich contributions from contemporary Native artists and storytellers with a very different connection to the land that the Bunyan myths often conceal. Readers will see how a lumberjack hero, a quintessential American fantasy, captures the imagination but also serves to paper over the seizure of homeland from First Peoples and the laying bare of America's northern forests. It’s a tall tale with deep roots . . . in profit-making!
Few people realize that Paul Bunyan, the legendary lumberjack, and his blue ox are the product of corporate marketing by a highly industrialized commercial enterprise.
Cartoonist NOAH VAN SCIVER shows us the myth creation as real life marketing man extraordinaire W.B. Laughead spins ever more wondrous tall tales. Van Sciver's story is bracketed by rich contributions from contemporary Native artists and storytellers with a very different connection to the land that the Bunyan myths often conceal. Readers will see how a lumberjack hero, a quintessential American fantasy, captures the imagination but also serves to paper over the seizure of homeland from First Peoples and the laying bare of America's northern forests. It’s a tall tale with deep roots . . . in profit-making!
Details
Specifications
Product Type :
Book
Book Type:
Hardcover
Dimensions (IN):
8 x 10
Pages:
48 pages
Author:
Noah Van Sciver , Marlena Myles
Supplier/Publisher:
Penguin/Random House
Published Date:
2023
ISBN:
9781662665233
Date Added:
October 2023
Format:
Hardcover
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